Affluent males over the age of 35 have quickly become the holy grail for Internet retailers.
“The old adage that men hate to shop is being upended by the digital experience,” said Robert Murray, global GEO.
Not only do they turn to the Web to shop 98 per cent of the time, but more than two-thirds shop via smartphones and 46 per cent say they prefer tablets over hitting the mall.
Check out the graphic below for a look at what it’s like to shop like a rich guy:
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