As social media becomes mainstream and accessible, more users will inevitably recognise the importance of protecting their privacy. Protecting an online reputation is of utmost important for companies, but even individuals need to keep themselves accountable for what they publish to the web. 11 per cent of social network users have posted content they regret. A study revealed male profile owners are almost twice as likely as female profile owners to profess regret for posting content—15% vs 8%. Many users manage their accounts, but after doing it things poorly in the first place. In comparison to previous years, more users have deleted comments, untagged photos, or unfriend someone in 2011. Younger people are more likely to keep privacy settings up to date. As the age group increases, the activity of people performing actions such as deleting friends, deleting comments or untagging yourself also increases. Some tips to help you manage your privacy:
- Decline friend requests from strangers.
- Be aware of common Facebook and Twitter viruses, always screen what your friends are sharing with you.
- Think ahead before posting—will this upset a certain demographic? Are you even hesitant to post? If the answer is yes, go with your gut instinct and decline to post.
- Manage your photos—don’t let that one night out of drinking with friends come back to haunt you.
Managing social media privacy is necessary. Successful social media management, to a certain degree, is looking before you leap. Being aware of the imminent dangers that lurk in regard to account security, be prepared and secure before you get the ball rolling.
Infographic created by ZoneAlarm.