INFOGRAPHIC: How To Calculate The Lifetime Value Of A Customer

One way to analyse acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (“LTV”) of a customer. Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime. In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify your marketing budget.

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How To Calculate Customer Lifetime Value

This post originally appeared on KISSmetrics.

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