Indochino has taken the premium made-to-measure experience direct to the consumer and created a superior alternative to off-the-rack clothing, at ready-to-wear prices.
There is a joy to getting a perfectly fitted suit that is hard to recreate online. And when it comes to retail there are few companies that are really nailing that integration with tech.
Shopping is an experience and technology needs to act as an enabler in this space. While some stores are putting their apparel online, few are really harnessing this experiential side of shopping that millennials crave.
Indochino is an online menswear startup that revels in this space between brick-and-mortar and the online experience. Better yet, they’re coming to Australia now.
Started in Canada, in 2007, the company has gone from strength to strength, blending the digital and physical worlds together through their “immersive, multi-channel experience”. The beauty of Indochino is that they are able to provide high quality, customised suits that are reasonably priced.
A good suit is a worthy investment, especially if you have your sights set on the top job. You avoid the hassle of making slight adjustments to off the rack suits, avoid the expense of getting tailor-made suit, but you don’t have to compromise on quality.
How it works
The user experience is delightfully simple. Just pick a suit you like.
Then, the fun part, you get to customise it online. Featuring a range of different alterations, from button colour, to shoulder type, to the number vents on the jacket. You can even put your own monogram on your suit.
Next step is to send your measurements across as well and voila! They’ll deliver your custom made suit in two to three weeks.
What is great about Indochino is you can tell how much care they’re put into their product and their brand. It’s the little touches that make all the difference to the experience. Personalisation is in their DNA.
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