In the past 12 months, NZ crypto exchange Cryptopia has grown its user base by 1 million, its headcount by 389% and just hired a former Microsoft CMO

Winning – it’s all about belief. And talent. Picture: Getty Images

  • NZ crypto exchange more than doubles it 1 million user base in less than a year
  • Study claims 13.5% of Australians own crypto coins today, compared to 5% in January
  • Has appointed former Telstra, Vodafone and Microsoft exec as Sales and Marketing director

The crypto boom refuses to die, and Australians are among the world’s biggest believers.

New Zealand exchange Cryptopia has just announced the appointment of former Microsoft, Telstra and Optus executive Raj Wadhera as its Sales and Marketing director.

Along with news of the appointment, Cryptopia – the host of the world’s largest range of cryptocurrencies – launched a new website and released a few stats on its growth over the past 12 months.

It was founded in 2014, but since December has seen a 116% increase in its user base, plus 389% growth in its headcount to more than 90 employees.

To underline that expansion, Cryptopia quoted a study claiming 13.5% of Australians own crypto coins today, compared to 5% in January.

That’s not great news for Aussie investors. The most recent reports show the crypto market in total sunk below $US200 billion in September – its lowest level since November 2017.

Bitcoin’s market dominance in 2018 has been a standout, increasing from mid-30% range in January to around the mid-50% range now. But Bitcoin hasn’t kicked on to getting anywhere near the vaunted prediction which followed its stellar rise in value at the start of 2018.

finder.com.au’s panel of crypto experts predicted it could hit $US43,472 by December 31. Their October prediction has that now whittled down to $US10,319.

Still, the buyers come, and with it, the big hires. Wadhera is another example of a hugely experienced exec making the jump to a big cryptocurrency exchange.

The Sydney native started at Telstra and Singtel Optus, covering 10 years of product, marketing and sales functions. He then became Head of Business for Vodafone New-Zealand before moving to the UK as Vodafone’s Head of Convergence, then returning to New Zealand and joining Microsoft as CMO.

“The crypto market is booming,” Wadhera says, “and I’m excited to join one of its most dynamic players.”

“Challenges are one of my main motivators and making Cryptopia the global leader in its space is one I’m keen to be involved in.”

Cryptopia was founded in 2014 by Rob Dawson and Adam Clark as an exchange “spruiking premium support, fast response times, early access to new and innovative coins, and a highly secure end-to-end exchange experience”.

It also makes a big deal out of those new coins needing to pass “stringent ethical, legal and technical requirements before being available to users”.

Cryptopia’s CEO, Alan Booth, says Wadhera joins “at a pivotal time as we experience accelerated business growth”.

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