In Search Of: Gawker's Missing 15th Blog

When will Nick Denton’s Gawker Media take the wraps off its newest blog? One tipster told us it was supposed to have launched on Monday; now we hear it will happen “soon”.

That’s good, since Gawker’s 15th title, a sci-fi blog to be edited by former Wired.com writer Annalee Newitz, has been in the works since early summer. Any particular hold-up? No, we’re told — Denton and crew just like taking their sweet time before launching new titles, and often tinker with them for one or two months — while paying his new hires —  before taking them public. Yet another sign, in case you needed one, of Gawker’s success — Denton can afford to pay writers who generate zero page views.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.