Photo: Flickr/Yodel Anecdotal
So what happened?
According to CEO Carol Bartz, Yahoo’s sales force blew it because a “re-org” had everybody out of place.
“We didn’t have enough sales people in front of the big clients,” she said during the earnings call.
Her boss, EVP Hilary Schneider, followed her out the door in October.
Yahoo found a replacement for Schneider in Decemeber – former News Corp exec Ross Levinsohn. He’s hired
By all accounts, Ross is doing a fine job. Even long-time Bartz-basher and activist shareholder Eric Jackson praised his performance during Yahoo’s recent shareholder day. He’s made some good hires, including former AOL sales leader Mark Ellis.
But apparently, he hasn’t been able to stop good people from leaving.
Said Bartz: “We underestimated how much the changes would leave to turnover.”
If you’re a Yahoo or an ex-Yahoo and you think Bartz’s characterization was unfair or inaccurate, let us know! Reach [email protected] or 646.376.6014.