The world’s most famous footballer Cristiano Ronaldo has a new set of headphones to plug.
Yesterday, a video tied to the release of his ROC headphones surfaced once on Ronaldo’s Facebook page, and a couple of dozen times on various YouTube accounts – two official, and the usual plague of many unofficial accounts.
Here’s the view count on Ronaldo’s Facebook page:
It’s not even a new video. The footage was shot and uploaded to YouTube six months ago, but this reappearance was lined up again to promote a range of Ronaldo’s new headphones.
You might put it down to the power of Facebook’s insistence on autoplaying video posts. But it’s still grabbed enough attention for it to be shared more than 800,000 times in 24 hours. That’s just the number people who cared enough about it to push it on.
The official release on Ronaldo’s YouTube product page is only just now nudging 1.4 million views.
As for the original YouTube clip, it’s taken six months and pages of clones (and infuriating voiceovers-of-stills clones which YouTube simply refuses to police) of the original video to get it to somewhere around the 21 million views mark.
At least Ronald and his sponsor know those 30+ million Facebook fans are watching the original video.
And here’s the thing about autoplay videos – just because people don’t watch the whole thing, doesn’t mean it’s any less valid than a YouTube view. There’s no analytic that tells you someone has watched an entire YouTube video either.
So 30 million people saw Ronaldo’s video in 24 hours. If it were a YouTube video, it would have shot straight to the fourth most-watched Ronaldo video of all-time, against videos that have taken 2-9 years to garner view counts in the tens of millions.
So if you were looking for a target audience, which would you choose?
If you haven’t seen it yet, here’s what they’re all watching: