Fascinating Presentation Shows Why The GOP Has To Embrace Immigration Reform

GOP Latino vote

Photo: Latino Decisions

At a 2:30 p.m. press conference later today, a bipartisan group of eight U.S. Senators plans to introduce an outline of legislation that would lead to comprehensive reform of the nation’s immigration system. The proposed legislation is backed by four members of each party. Notably, the group of Senators includes young Florida Republican Marco Rubio, the conservative who has pushed hardest on immigration reform. 

Rubio and other Republicans have good reason to do so — part of the reason GOP presidential nominee Mitt Romney was walloped in November was because of a near-historic landslide loss in the Latino vote. President Barack Obama earned 71 per cent of the Latino vote, according to exit polls, while Romney got 27 per cent.

A recent presentation by the polling firm Latino Decisions detailed what Republicans have to gain from embracing immigration reform. With their permission, we’ve reprinted the presentation here.

Romney was viewed as much more hostile to the Latino community.

Obama's image, meanwhile, took a major turn in June when he announced a shift in immigration policy.

It made Latino voters much more enthusiastic about voting for him.

When polled on various positions Romney took during the campaign, Latino voters said they were much less enthusiastic about supporting him.

Here's a breakdown of the potential gains for the Republican Party, if it embraced comprehensive immigration reform with a path to citizenship.

How the GOP could improve with Latino voters in certain districts.

And how Democrats could also improve.

Here's what actually happened in the election...

...And here's what could have happened if Romney got the same percentage of the Latino vote as George W. Bush did in 2004.

Here's what actually happened in the 2012 election...

Here's what it could look like in the future if the Latino population keeps surging as it has been.

Latino Decisions advises Republicans on what they should not say...

...And what they should say.

Want to find out more about the immigration plan?

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.