IKEA’s new television offering just might revolutionise the way consumers shop.In partnership with German web agency Connept, the home goods giant will make it possible for viewers to directly purchase products they see in select commercials with their remote controls, according to Janko Roettgers of GigaOM.
IKEA’s TV, called the Uppleva, is WiFi capable, making it easy for shoppers to jump from advertisements to the Web.
This could mean a lot more revenue for advertisers, according to a study conducted by Rovi. In their study, which deals with how consumers interact with Smart TV advertisements, consumer’s intent to a purchase a product they saw in a Smart TV ad was 2.5 times higher than the control group was.
But unless you are in Stockholm, Milan, Paris, Gdansk, or Berlin, don’t get too excited just yet. Devin Coldeway from MSNBC reports Americans may have to wait until 2013 before Upplevas are available in the U.S.
The good news is that should give you plenty of time to scrounge up $1,000 the TV is likely to cost.
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