- IKEA has a very specific system in place to name its products.
- The naming system came from IKEA founder Ingvar Kamprad who named each product after a specific Swedish word chosen based on the type of product.
- For example, rugs are named after towns in Denmark or Sweden, while bed and bath accessories are named after flowers and plants.
Following is a transcript of the video.
The Swedish company has more than 12,000 products.
Each product has a unique name that may seem odd at first, but there’s actually a consistent system in place.
The naming system came from IKEA founder Ingvar Kamprad. Kamprad had dyslexia, a learning disorder that can make it difficult to read. He had trouble remembering item codes, so he simplified it.
So, how does the IKEA naming system work?
Products are named after a specific Swedish word chosen based on the type of product.
For instance, outdoor furniture is named after Scandinavian islands. Äpplarö is named after this island in Stockholm
Rugs are named after towns in Denmark or Sweden. The Kattrup rug is named after this small Denmark town
Bed and bath accessories are named after flowers and plants. Ullvide? It’s the Swedish word for the plant Salix Lanata aka Woolly Willow,
Beds are named after areas in Norway, like Hemnes.
Shelves are named after occupations or boys’ names, while fabrics and curtains are female names.
So, while it may look strange at first glance to the Swedish, these product names are pretty familiar.
EDITOR’S NOTE: This video was originally published on October 20, 2017.
Business Insider Emails & Alerts
Site highlights each day to your inbox.