We tried IHOP's new pancake burger — and it failed to live up to the hype

Irene Jiang / Business InsiderIHOP just released a new burger-pancake hybrid, which it calls the Big IHOP Pancake.

This week, IHOP debuted a new burger – one that forced people to question whether the chain’s chefs were so preoccupied with whether or not they could, that they didn’t stop to wonder if they should.

The Big IHOP Pancake sandwiches a cheddar-cheese pancake between two beef patties as a Big Mac-style third bun. The burger also contains American cheese, bacon, and IHOP sauce.

The burger-pancake hybrid immediately sparked controversy online. Some celebrated the decadence of the meaty, carb-loaded menu item, while others questioned why the breakfast chain would put a pancake in a burger.

Read more:
IHOP has created a burger with a pancake in the middle, and people are freaking out

However, in our taste test of the McDonald’s secret menu, we were impressed by the Mc10:35 am, a burger-McGriddle combo that sold us on the radical idea of putting pancakes and a burger together. And as fans of IHOP’s much-maligned burgers, we went in with high hopes for the newest addition to the chain’s menu.

Here is how the Big IHOP measures up – and why we are not convinced that it fulfils its potential:

First impression: very tall and very beige.

Irene Jiang / Business Insider

The cheese was nicely melted onto the thick patty, and the bacon added a touch of colour.

Irene Jiang / Business Insider

IHOP is sending burgers to some critics of the IHOb campaign who apologise for their past comments. While we were fans of the IHOb burgers, the burger that IHOP sent for us to taste test was similarly personalised.

However, the cheddar-baked pancake sandwiched between the two patties looked kind of dry.

Irene Jiang / Business Insider

Splitting the burger open revealed that it was mostly carbs and meat, with a light hint of cheese and sauce.

Irene Jiang / Business Insider

There didn’t seem to be much in the way of sauce or syrup to temper the dryness of the buns.

Irene Jiang / Business Insider

However, we held out hope that the pancake would secretly be moist, syrupy, and sweet.

Irene Jiang / Business Insider

Alas, it was not. The Big IHOP tasted exactly how it looked: meaty, carby, and dry.

Irene Jiang / Business Insider

The cheesy pancake was mildly savoury but ultimately dry and flavourless. It essentially served the purpose of a Big Mac’s third bun, but without any of the sauces or toppings that make a Big Mac flavorful.

Irene Jiang / Business Insider

The Big IHOP was mostly beef and bread — and not much else. We were disappointed because we’d seen the pancake-burger concept work so well before at McDonald’s, and we expected IHOP to do it even better. The Big IHOP simply doesn’t commit enough to combining pancakes with a burger. We’d like to see IHOP lean into the concept fully and give its burgers the glorious, sticky, syrupy, pancake treatment they deserve.

Irene Jiang / Business Insider

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