IHOP has changed its logo for the first time in two decades.
The company decided the old logo looked too much like a person’s frown, BuzzFeed News reports.
So IHOP came up with a new one that resembles a smile, instead.
Here’s the new logo:
Here’s the old one:
The company says the new logo demonstrates the brand’s “commitment to smiles.”
“To further demonstrate the IHOP commitment to smiles, the launch of the new logo will be celebrated with a series of ‘Summer of Smiles’ activities devoted to those who, through service and other programs, help people smile,” the company says in a release.
IHOP’s logo change and accompanying feel-good campaign resemble McDonald’s recent emphasis on “lovin,'” which included a promotion where customers could pay for their meals with selfies, hugs, and high fives.
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