IHOP has created a burger with a pancake in the middle, and people are freaking out

IHOPOne of IHOP’s newest menu items is creating a stir online.

One of IHOP’s newest menu items is creating a stir online.

On Monday, the International House of Pancakes debuted three new burgers – sold under the label of “pancakes” as a tongue-in-cheek callback to the chain’s IHOb(International House of Burgers) campaign in 2018.

The most creative of the “pancakes” is the Big IHOP Pancake, which sandwiches a cheddar-cheese pancake between two beef patties as a Big Mac-style third bun. The burger also contains American cheese, bacon, and IHOP sauce.

Read more:
IHOP debuts a burger with a pancake bun as the chain reignites the IHOb controversy

News of the pancake-burger hybrid quickly lit up social media.

Some people were intrigued by the over-the-top burger.


Others were less impressed.


IHOP’s president, Darren Rebelez, told Business Insider that the pancake-burger hybrid was something the chain had been working on since before it relaunched its burger line a year ago.

“People kept asking us, ‘When are you going to have a burger with pancakes?'” Rebelez said.

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.