IHOP changed its name to IHOb to celebrate burgers, but now lots of people are craving pancakes

Hollis JohnsonIHOP may have temporarily changed its name, but it’s still serving pancakes.
  • IHOP changed its name to IHOb to promote its new burger line, the chain announced on Monday.
  • The news exploded on social media, sparking intense pancake cravings among IHOP loyalists.
  • The pancake obsession is actually good news for IHOP (or IHOb), as the chain is still serving up pancakes even under the IHOb brand.

IHOP’s decision to change its name to IHOb – International House of Burgers – is fuelling some cravings. But, they aren’t necessarily cravings for burgers.

In the aftermath of the news that IHOP is temporarily rebranding as IHOb, many pancake lovers freaked out on social media.

“International House of B—-, I’m still ordering pancakes,”Youtube star Kingsley tweeted, summing up the mindset of many IHOP loyalists.

In fact, for many, IHOP’s decision to seemingly distance itself from pancakes actually sparked a craving for the breakfast food.

With IHOP – or IHOb – dominating social media, pancakes were front and center in many people’s minds.

At first glance, this seems like it could be bad news for IHOb. After all, the chain changed its name to celebrate the debut of its new burger line.

However, IHOP is not taking pancakes off the menu. In fact, you can order a pancake as a side to go along with the new burgers.

https://twitter.com/eastcoaststeph3/status/1006234208266747905?ref_src=twsrc^tfw

“The pancakes haven’t gone anywhere … They’re still there. They’re on the cover of the menu,” IHOP’s president, Darren Rebelez, told Business Insider on Monday.

“Just because we have pancakes doesn’t mean we can’t do anything but pancakes. That’s what we’re after: Giving more people more reasons to come to IHOP more often.”

Everything you need to know about IHOb:

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.