- IHOP is joining the wave of advertisers cutting ties with Tucker Carlson’s Fox News show.
- Last week, Carlson said in a segment that immigrants were making the US “poorer and dirtier and more divided.”
- On Tuesday, IHOP announced it would no longer be advertising on the show, as the chain said it stands for “welcoming folks from all backgrounds and beliefs into our restaurants.”
IHOP is joining the mass of advertisers abandoning Fox News host Tucker Carlson’s show after his controversial comments about immigration last week.
“At our core, we stand for welcoming folks from all backgrounds and beliefs into our restaurants and continually evaluate advertising to ensure it aligns with our values,” IHOP said in a statement to Business Insider.
“In this case, we will no longer be advertising on this show.”
At least 12 advertisers have stopped advertising on the show since last week, according to The Hollywood Reporter, which first reported the news that IHOP was cutting ties with Tucker Carlson’s show.
Last Thursday, Carlson said in a segment that the US needed more “scientists and engineers,” as the country seeks to fill automated and tech-centered jobs.
“Instead we’re getting waves of people with high school educations or less. Nice people, no one doubts that, but as an economic matter this is insane. It’s indefensible, so no one even tries to defend it,” he said.
“Instead our leaders demand that you shut up and accept this. We have a moral obligation to admit the world’s poor, they tell us, even if it makes our country poorer and dirtier and more divided.”
On Friday, insurance company Pacific Life was the first advertiser to come out in disagreement with Carlson, saying the company would “not be advertising on Mr. Carlson’s show in the coming weeks as we reevaluate our relationship with his program.”
Brands including online-design marketplace Minted, jobs site Indeed, and Nautilus, the company that owns Bowflex, are among those that followed suit in cutting ties in the following days.
“It is a shame that left wing advocacy groups, under the guise of being supposed ‘media watchdogs’ weaponize social media against companies in an effort to stifle free speech,” a Fox News representative said in a statement to Business Insider. “We continue to stand by and work with our advertisers through these unfortunate and unnecessary distractions.”
The representative also said that all the advertisers are changing shows and that the network has not lost any revenue because of the pulled ads. A number of advertisers including John Deere, Alka-Seltzer maker Bayer, Farmers Insurance, and Mitsubishi have indicated that they plan to continue to advertise on Carlson’s show.
Later Tuesday afternoon, Fox News issued a statement saying: “We cannot and will not allow voices like Tucker Carlson to be censored by agenda-driven intimidation efforts from the likes of Moveon.org, Media Matters and Sleeping Giants.”
“Attempts were made last month to bully and terrorize Tucker and his family at their home. He is now once again being threatened via Twitter by far left activist groups with deeply political motives. While we do not advocate boycotts, these same groups never target other broadcasters and operate under a grossly hypocritical double standard given their intolerance to all opposing points of view.”
The threat of boycotts has loomed large for advertisers in 2018.
Delta, United Airlines, Hertz, and MetLife were among more than a dozen companies that cut ties with the NRA in February following threats of boycott after the school massacre in Parkland, Florida. Another dozen sponsors cut ties with Laura Ingraham’s Fox News show earlier this year when she mocked Parkland shooting survivor and activist David Hogg for getting rejected from four colleges.
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