Zynga is expanding its horizons way beyond Facebook, both launching its own platform at Zynga.com this month and revealing it may add in-game gambling to its repertoire. Meanwhile, insanely popular app-maker Rovio — member of the 1-billion download club — sends people to China so it can rip off the rip-off artists hawking Angry Birds wares, as it targets its next billion downloads.
What’s next in mobile gaming? Will user growth skyrocket as worldwide smartphone adoption continues — or plateau? What role will advertising play? Do consumers want low-complexity diversions from app makers, or intense experiences like the Call of Duty series, whose latest instalment grossed $775 million in five days? (The COD franchise is now as valuable as Star Wars or Harry Potter, Activision head Bobby Kotick claimed in an interview with AllThingsD.) And can complex games even go mobile?
Business Insider is exploring these questions at the IGNITION West conference this Wednesday, March 21, in San Francisco. Speakers include:
- Travis Boatman, SVP Mobile, Zynga
- Peter Vesterbacka, CMO, Rovio
- Simon Khalaf, CEO, Flurry
- Michael Shim, VP Mobile Partnerships & Marketing, Groupon
- Scott McGregor, CEO, Broadcom
- Richard Kerris, Global Head, Developer Relations, Nokia
- Scott Brady, SVP Digital Analytics, Nielsen
- Don Dodge, Developer Advocate, Google
- and many more. Check it out here.
Want to join the group of mobile executives and entrepreneurs attending, mingle with speakers, and see cutting-edge mobile startups exhibiting? Grab a last-minute ticket. Startups get a discount. See you there!
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