Ignition: What Actually Matters To Advertisers?

Where will brands spend their budget: on ad-tech companies who promise the right demographics, or content creators who promise the best quality (and demographics)?

Moderator: Jim Spanfeller, Founder, Spanfeller Media Group

  • Pete Stein, President of Razorfish
  • Tom Phillips, President & CEO of Media6Degrees
  • Kirk McDonald, President of Time Inc. Digital

 Produced By: Kamelia Angelova, William Wei & Anika Anand

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