When Facebook acquired Oculus Rift in 2014, Mark Zuckerberg said:
“Virtual reality was once the dream of science fiction. But the internet was also once a dream, and so were computers and smartphones. The future is coming and we have a chance to build it together.”
Oculus was released last week. This week, HTC is releasing its Vive VR. PlayStation VR will ship this fall. And there are many more on their heels.
VR promises to change a person’s reality.
Business Insider’s Steven Tweedie says: “It’s a powerful thing, the ability to seemingly leave your body behind and climb into a game world or film where you find yourself experiencing a new form of storytelling.”
With all this change, companies will need to rethink their positioning in the market and what they have to do to stay ahead. Learn more as we explore this trend at Business Insider’s flagship conference in December, IGNITION: Future of Digital.
Topics will include:
- Up From URLs: Publishing Everywhere
- VR vs. AR: The Battle Is Here
- Vertigo: Learning From Platforms
- Follow the Eyeballs: TV Unbundles
- Game of Phones: Mobile’s Everywhere
- Life After Advertising
- Messaging Is the Medium
- Get Real: VR, AR, and the Pursuit of Ultimate Media
- GAFA: War of the Worlds
- Video: Saturation, Anyone?
- Get Smarter: Intelligence on Demand
The agenda includes high-level interviews and discussions as well as breaks to network and caffeinate, extended lunches and breakfasts, sponsored workshops, and, of course, cocktail receptions!