If your friend, lover, or colleague has an ever-expanding waistline, then you better look out for yours.
That’s according to breakthroughs in network science, a fast-growing field that studies how our real-life social networks — as in our friends, family, and acquaintances, and not Facebook or LinkedIn — shape our behaviour.
This finding comes principally from Nick Christakis, a Harvard Medical School professor who has discovered that health isn’t an individual phenomenon, meaning it’s not totally up to you. Instead, it’s a collective one that is influenced by your peers.
In a landmark 2007 study, he found that a person’s chance of becoming obese increased by 57% if he or she had a friend who became obese in the same time period. It’s similar for siblings: If your brother or sister becomes obese, you have a 40% chance of growing obese. And if your spouse becomes obese, you have a 37% likelihood of becoming obese, too.
Consider the below graph. It’s a 2,200-person social network that Christakis tracked for his study on obesity. The size of each dot correlates with the individual’s Body Mass Index, with the yellow dots representing an obese person (a BMI greater than 30) and the green dots representing a nonobese person. The links between people are distinguished, too: orange ties are for family relationships, purple for friendship or marital relationships.
You can see that obese and nonobese people form clusters. This is because, according to the research of Christakis and others, our social behaviours are contagious. If you’re talking with your sister with a smile on your face, she’ll smile, too. If you order the extra large fries, she’ll probably have some, too. What’s more, if you have innovative ideas at work, it’s probably because of who you know.
Christakis talks about the phenomenon here:
In his book “Connected,” Christakis says the behavioural changes that ricochet through a network amount to “emotional stampedes” and “social chain reactions.”
Behavioural change “is not always explicable in terms of individual actions,” Christakis told the Guardian. “It would make as much sense to ask an individual smoker: ‘Why did you quit?’ as it would to ask a single buffalo in a stampeding herd: ‘Why are you running to the left?'”