Strategy

6 trends in influencer marketing that are emerging in 2021, according to an expert

Brands that never would have touched emerging platforms like Tiktok and Clubhouse have become more creative since the pandemic lockdowns last year says Clare Winterborn, founder of influencer marketing agency Born Bred Talent. “Wherever we are seeing influencers have successful conversations, we are seeing advertisers follow really quickly,” she said. […]
6 trends in influencer marketing that are emerging in 2021, according to an expert
Strategy

Australia’s white-collar workers are being lured back to the office – but one expert says businesses should consider working from home in the long term

Australian companies should think twice before ushering their workers back into the office full-time, a leading organisational academic says. Dr Julian Waters-Lynch, a lecturer at the RMIT University School of Management, says evidence suggests working from home is beneficial for worker productivity and well-being. His statement comes as state governments […]
Australia’s white-collar workers are being lured back to the office – but one expert says businesses should consider working from home in the long term
Strategy

‘A bunch of fireworks waiting for the right spark’: Sydney’s night-time industry comes together next week to plan the city’s return after lockouts and COVID-19

Stakeholders from across the hospitality, live music, tourism and transport sectors come together in Sydney next week to plan the city’s night-time economy. Global Cities After Dark 2021 will feature workshops and keynote speeches from international industry titans. Sydney faces significant headwinds and opportunities thanks to COVID-19 and the recovering […]
‘A bunch of fireworks waiting for the right spark’: Sydney’s night-time industry comes together next week to plan the city’s return after lockouts and COVID-19
Strategy

Nawai Sari on what it’s like to be a top Australian fashion influencer and why Instagram and TikTok users want to see more diverse creators

Nawal Sari is a young Muslim Australian creator with more than 300,000 followers across Instagram and TikTok. Sari posts fashion and beauty content that she says is “redefining modest fashion” . As part of Business Insider Australia’s ‘Under The Influence’ series, Sari spoke about using social media to grow an […]
Nawai Sari on what it’s like to be a top Australian fashion influencer and why Instagram and TikTok users want to see more diverse creators
Strategy

‘Sweat tech’ is on the rise, with 39% of Australians turning to digital platforms, apps and at-home fitness technology in the last year

39% of Australians used digital platforms to exercise during the national lockdown last year, according to a new study by Deakin University. Experts believe the increase in the use of digital platforms will continue, as Australians invest further in wearable fitness tech, at-home fitness equipment, and apps. “It’s likely that […]
‘Sweat tech’ is on the rise, with 39% of Australians turning to digital platforms, apps and at-home fitness technology in the last year
Strategy

Poshmark is Australia’s latest ‘social marketplace’, a growing sector which wants to change how young shoppers buy and sell online

Social marketplace Poshmark has launched in Australia, offering local shoppers another alternative to established platforms like eBay. Social marketplaces like Poshmark and Depop have accumulated millions of users in a decade of existence, promising a new approach to online secondhand shopping. The company’s arrival comes as online retail spending remains […]
Poshmark is Australia’s latest ‘social marketplace’, a growing sector which wants to change how young shoppers buy and sell online
Strategy

An Instagram post about Black influencers in the US being paid less went viral. Australians in the industry say the same thing happens here.

Australians working in the influencer industry say that Black, Indigenous and people of colour (BIPOC) are paid less than their white counterparts. This follows an Instagram post about racism experienced by their international counterparts went viral in February. BIPOC influencers are also less likely to be chosen for work and […]
An Instagram post about Black influencers in the US being paid less went viral. Australians in the industry say the same thing happens here.
Strategy

Gig economy marketplace Fiverr is moving into offering long-term projects. Australian freelancers are being warned it could lead to a ‘race to the bottom’.

Fiverr has introduced a subscription model in Australia, allowing businesses to work with freelancers on long-term projects. New options for three- or six-month projects differ from the individual gigs which freelancers already offer on the platform. But freelancers have been advised to approach gig economy platforms with caution, with the […]
Gig economy marketplace Fiverr is moving into offering long-term projects. Australian freelancers are being warned it could lead to a ‘race to the bottom’.
Strategy

‘We’re definitely seeing an uptick’: Australian influencers are landing international work thanks to the mildness of the pandemic here

Australian influencers are signing more deals with international and domestic brands as Australia has lifted the harshest COVID-19 restrictions. Influencer agency Cape’s Dr Brent Coker said creators are free to work with companies to create content, unencumbered by lockdowns or fearing a backlash for ignoring public health measures. He says […]
Strategy

Why the leaders of an HR tech startup bet on failed founders

Failed ventures can have silver linings: they build skills that some companies actively seek out. More than 32 employees at HR tech company Rippling are failed founders. Insider spoke with the company’s cofounder and CTO and head of people to learn why. This article is part of a series called […]
Why the leaders of an HR tech startup bet on failed founders
Strategy

As a Black queer journalist, I’ve dealt with racism and queerphobia throughout my education. Here’s why I decided to stop whitewashing my résumé.

Daric L. Cottingham is a journalist and soon-to-be graduate of USC’s Annenberg School of Journalism. While studying journalism, Cottingham felt a target on his back for being Black, gay, and fem. Instead of whitewashing his résumé and appearance, Cottingham sought advice from Black queer journalists. Visit the Business section of […]
As a Black queer journalist, I’ve dealt with racism and queerphobia throughout my education. Here’s why I decided to stop whitewashing my résumé.
Strategy

As a type-A mum trying to ‘have it all,’ I suffered a breakdown. These 5 tips helped me regain control and prioritise self-care on a daily basis.

Jessica Milicevic is the owner of Maven Media, a strategic branding and marketing agency in North Carolina. She wrote a list of ways working mums can practice self-care without sacrificing too much time or money. Disconnecting, enjoying quiet time, and practicing self-compassion are easy ways mums can prioritise their wellness. […]
As a type-A mum trying to ‘have it all,’ I suffered a breakdown. These 5 tips helped me regain control and prioritise self-care on a daily basis.
Strategy

3 entrepreneurial couples who’ve appeared on ‘Shark Tank’ reveal how they balance running a business with their romantic relationships and families

Starting a business with your significant other can blur the lines between work and personal life. 3 entrepreneur couples who appeared on “Shark Tank” said finding a healthy balance is key. Gina Marie and Scott Davis, cofounders of Dog Threads, schedule family time to de-stress. Visit the Business section of […]
3 entrepreneurial couples who’ve appeared on ‘Shark Tank’ reveal how they balance running a business with their romantic relationships and families
Strategy

EY’s innovation leader explains why all leaders should invest in learning and development — and the strategy the firm is using to upskill its 300,000 employees

Jeff Wong is the global chief innovation leader at Ernst & Young (EY). Wong shared that upskilling and reskilling employees has become more important amid the pandemic. EY employees are encouraged to acquire skills in design thinking and robotics, and a pursue an accredited MBA. This article is part of […]
EY’s innovation leader explains why all leaders should invest in learning and development — and the strategy the firm is using to upskill its 300,000 employees
Strategy

Your Black colleagues want you to do more when it comes to diversity, equity, and inclusion. Here’s how to turn intent into action.

Executives pledged new DEI initiatives after the killing of George Floyd. But about six months later, many Black employees say there hasn’t been enough change. Diversity and inclusion consultants share ways executives can usher in real change. Visit the Business section of Insider for more stories. American companies promised change […]
Your Black colleagues want you to do more when it comes to diversity, equity, and inclusion. Here’s how to turn intent into action.
Strategy

At 52, I took on a second part-time retail job at Lush Cosmetics for extra income and to get out of the house. Here are 5 lessons the experience taught me.

Belinda Clarke is a freelance writer and a director of alumni engagement at Northwestern University. She recently Clarke took on a second part-time job as an employee at a mall Lush store in Skokie, Illinois. Although re-entering retail was intimidating, Clarke says she enjoyed interacting with people again and feeling […]
At 52, I took on a second part-time retail job at Lush Cosmetics for extra income and to get out of the house. Here are 5 lessons the experience taught me.