IDEA OF THE DAY: Walk By This Billboard, It Will recognise Your Face, And It Will Show You A Relevant Ad

Immersive labs

The idea: Digital billboards that use facial recognition technology to deliver a relevant ad.When demoed, a man was looking at a digital sign that was currently advertising Tampax. When it recognised he was a man, the ad changed to Bud Light.

Whose idea: Jason Sosa, Alessio Signorini, and Christopher Piekarski of Immersive.

Why it’s brilliant: It’s a platform to sell multiple ads to target markets with minimal waste. Digital billboards are a $3.5 billion opportunity too.