IDEA OF THE DAY: Get 25% Of The World's Beer Drinkers (Women) To Drink More


Photo: Carlsberg

The idea: Enclose a 4.5% alcohol beer in a well-designed bottle, skip the obnoxious television commercials, and place it on the shelves of high-end bars across Denmark this year (the beer is called “Copenhagen”), then roll it out to the rest of Europe and parts of Asia in 2012. Whose idea: Carlsberg

Why it’s brilliant: The “Copenhagen” is marketed as an alternative to white wine or champagne.

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