Meet Ida Skivenes, a former data analyst who quit her job to become a full time Instagram artist.
She’s best known for her food photos, created out of things like fruit, cookies, and bread.
In fact, she’s so popular she now has over 280,000 followers on Instagram, and a book that’s been published in 7 different languages.
Skivenes tells Business Insider that Instagram has fundamentally changed her life.
Here’s her story and some of her best work:
Skivenes just finished her master's degree in 2011 and started working full-time at the official bureau of statistics in Norway.
That year, she also turned vegetarian, which made her experiment with food. 'Experimenting with food was part of my everyday activities, so it was natural for me to post it on Instagram,' she told us.
In January 2013, she saw a spike in her followers. That month, on her birthday coincidentally, Instagram recommended her on its official account, giving her over 10,000 new followers in a single day.
Now she has over 280,000 followers. As her popularity grew, she started getting proposals to work on paid projects too, like this one done with Philadelphia Germany.
Her book is now available in 7 different languages (Norwegian, English, German, French, Dutch, Russian, and Korean).
'The inspiration was to reach a wider offline audience and provide some instructions for people to try out the food art themselves,' she says of her book.
By August 2013, she reached a point where she had to quit her job and become a full-time Instagrammer to handle her food art work.
'Photography and food have been my hobbies for a long time, so it was really a great opportunity to follow my passion,' she says.
She earns a living from a combination of book royalties, columns in magazines, and commercial projects for various companies.
She says her Instagram fame has exceeded her expectations. 'I never imagined to do so well. It was more of a test in the beginning to see how long I could keep it going,' she said.
And she credits Instagram for all her success. 'Instagram has been fundamentally important for me, both personally and career-wise,' she said.
'If I hadn't started using it, I don't think I'd be doing food art at all. It provided me with a perfect playground to try out ideas and get instant feedback from an enthusiastic audience, so I could develop my style,' she said.
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