The “situation” is being felt hardest in the company’s home state of Texas.
You see, for many Texans, Blue Bell isn’t just a brand of ice cream, it’s the only brand of ice cream.
While it’s only sold in about 30% of grocery stores throughout the country, Blue Bell has built a loyal fan base. Based in Brenham, Texas, the company ranks among the top three best-selling ice cream brands in the country.
Mix loyalty with popularity, and you get a Twitter explosion over the recall.
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