IBM Is Testing An 'Augmented Reality' Mobile Shopping App—Here's Today's Ad Brief

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Before everyone gets his or her own pair of Google Goggles, IBM is bringing consumers an augmented reality mobile app that will help them with everyday shopping trips.  Basically, shoppers will list their own preferences and shopping needs into the app (from allergies to favourite products) and then use their phones to pan store shelves to get recommendations, coupons, etc. This will also help stores identify shopping habits.

Barry Becher, creator of the Ginsu Knife infomercials, died at age 71.

Tumblr released $5 “pinned posts” Friday, the company’s second set of cheap, self-service advertisements in the last five months that allows brands to get their ads placed on their top followers’ dashboards for a day.

NBC is promoting, a site that will focus on Hispanic American issues in English. The content ranges from lifestyle to politics.

Ogilvy Paris now has a “Mad Men”-themed lounge, complete with an old Philips TV and whiskey.

Denny’s has new ads that celebrates Americans’ “right to bear arms.”

Adweek looks into how companies including Lufthansa and the Weather Channel are using Foursquare.

Digiday looks at the habits of brands that are doing well on Pinterest.

Richard Beckman is leaving his post as CEO of Prometheus Global Media.

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