IAC Gives Up On Search, Fires 130 Engineers

barry diller

IAC is giving up on fighting Google with Ask.com.

The company will change Ask.com so it focuses more on Q&A, and less on crawling the web looking for pages, Bloomberg reports.

As a part of the shift, the company is letting 130 engineers go. The engineers are based in China and New Jersey. (20 New Jersey engineers will be asked to move to Oakland. Not interested in moving? Join us!)

Barry Diller tells Bloomberg, “We’ve realised in the last few years you can’t compete head on with Google.”

Much of IAC’s search revenue at this point is toolbars, which shouldn’t be affected by this switch.

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.

Tagged In

iac online sai-us search