IAB Tries to Clean Up Lead-Gen, Sort Of

Following on the ValueClick scandal, the Interactive Advertising Bureau is establishing standards for lead-gen, a $1.3 billion business accounting for 8% of online ad revenue.  Unfortunately, the IAB is not encouraging member companies to stop snookering consumers with offers for free iPods.  It’s just focusing on security and standard formats. MediaPost has more.

Click here to get a free iPod read the latest on IAB, including the surprising amount its president, Randall Rothenberg, makes.

See also:
ValueClick Fallout: Who Else Might Get Hit?
MediaWhiz: Lead-Gen Issues Not a Problem for Us

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