The IAB and PriceWaterhouse have released their Q3 online ad spending report. It tells us what we already knew: Online ad growth is grinding to a halt:
- Display ad spending will likely be down year over year in Q4 (and sharply in 2009 and 2010 as well)
- Even when counting search, Q3 spending only grew 11% year over year
- If overall online ad spending (search + display) continues to decelerate at this rate, the whole market could shrink in 2009 and 2010
Note the flattening of the growth in the first nine months of this year. In the past three years, online ad spending has increased sharply every quarter. Not anymore:
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