Photo: yapsnaps via Flickr
The ubiquitous “I <3 NY” logo that’s printed on everything from t-shirts to coffee cups isn’t just a great branding technique for New York — it’s also a huge moneymaker for the city and state, according to the Daily News.The logo has spread from cheap souvenirs to high-end goods, including perfume bottles and designer shirts, and soon it will even appear on bottles of New York spring water.
And the icon isn’t just big in NYC.
According to the Daily News:
Goods with the distinctive logo can be bought in far-off locations like London, Italy and Japan.
“We are huge in Japan,” said Samira Ali of CMG Worldwide, the state’s licensing agent. “That is our second-largest market.”
The state took in more than $1.83 million in fees during FY 2011, up from $1.5 million the year before.
The logo was created in the mid-1970s by Milton Glaser and Bobby Zarem and was intended to be used in a brief tourism campaign. Instead, it became a pop culture mainstay that has spawned countless imitations.
NOW WATCH: Executive Life videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.