We doubt that the monthly price was the issue deterring more sign-ups, but perhaps $8 a month is easier to swallow than $10.
Since we released the Hulu Plus™ subscription service as a preview in July, the Hulu team has been hard at work extending the device footprint, refining existing applications, and adding to the content lineup, all while listening to feedback from our users, content partners, and advertisers.
I am happy to announce that today we are launching the Hulu Plus subscription service out of preview. With this launch, we are proud to offer our users the only subscription service with the full current season of hit TV shows like Glee, Modern Family, The Office, House, 30 Rock, Grey’s Anatomy, and more, with minimal ad-load, across computers, TVs, mobile phones, and tablets.
We’ve always been committed to providing our users the best value possible in all of our offerings, and we’re excited to announce several milestones in that goal for Hulu Plus.
First, the monthly price for Hulu Plus moving forward is just $7.99. Any current subscribers who joined during our preview period will receive a credit for the difference from the $9.99 preview price. This credit will automatically be applied to their next billing cycle.
Hulu Plus is now available on devices that have an installed base of over 50 million. Today, Hulu Plus launches on Roku. All PlayStation 3 owners with a PlayStation Network account, which is free, can download the Hulu Plus application. In the months to come, Hulu Plus will be coming to Internet-connected Vizio, LG Electronics, and Panasonic Blu-ray players and HDTVs; TiVo Premiere DVRs; the Xbox 360; and Western Digital’s WD TV Live Hub Media centre and WD TV Live Plus Network Media Player, with many more mobile phones, tablets, set-top boxes, and Internet-connected devices to be announced.
We haven’t forgotten about our existing device lineup and applications, either. Over the next week, updates to the Samsung, PlayStation 3, and Apple iPad, iPhone, and iPod touch Hulu Plus apps will be available, bringing a variety of bug fixes and feature and performance enhancements.
Now that the fall TV season is underway, Hulu Plus is the only subscription service to offer every episode of new shows from ABC, Fox, and NBC, including Raising Hope, No Ordinary Family, and The Event, in addition to established favourites like House, Glee, and Modern Family. We’ve also added back seasons of hit shows including Monk, Psych, and Battlestar Galactica, and by year-end, the lineup will include every episode from all 36 seasons of Saturday Night Live.
We realise that for many users, Hulu Plus represents a markedly new way to keep up with their favourite TV shows. To make it as easy and risk-free as possible for users to try out this service, we’re pleased to share the following special offers:
One free week trials for all new subscribers. In addition, current subscribers who joined during the preview period will receive a credit for one week of Hulu Plus toward their next month’s subscription.
• Two free weeks of Hulu Plus for both current subscribers and friends they invite through our referral program. Subscribers can learn more by clicking on the “Referrals” tab on their Hulu profile page.
• 11 weeks ($20 worth) of free Hulu Plus with the purchase of a Sony BRAVIA connected TV or Blu-ray player through January 31, 2011. (See sony.com/huluplus.)
• One free month of Hulu Plus with the purchase of a Roku device through December 15, 2010. (See roku.com/hulu.)We’re highly encouraged by the response we’ve received to the Hulu Plus service during the preview period. Though the service has only been in preview for part of this year, Hulu Plus is already accounting for a material percentage of Hulu’s overall business. But we’re even more excited about where we plan to take the service in the months and years to come. This is just one more step in the journey to reinvent TV. We hope you’ll join us.