Hulu Users Choose Two Minute Ads

Internet users will never watch videos burdened writh long pre-rolls? Wrong.

Hulu users would prefer watching one 2 minute commercial instead of four 30 second ones during 22 minute TV shows, the company told AdAge:

  • 88% of Hulu viewers are opting to view a two-minute advertisement in exchange for no ads during the rest of the show.
  • Advertisers buying long-form ads on Hulu include Columbia TriStar, American Express, Hyatt, Paramount Pictures, Sprint and Capital One.

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