Hulu Says Nielsen Undercounted By 24 Million Streams

hulu dushku tbi

Last month, Nielsen said Hulu streamed 373 million videos in April. Hulu felt that number was low and complained to the New York TImes about it. Now, citing ComScore, Hulu has released its own numbers for April, claiming it streamed 397 million videos.

The source of the confusion? Both Nielsen and ComScore calculate their numbers by closely following the activity of a subset of users and then extrapolating them to the size of the general population. Sometimes the small sample sizes mess everything up.

Here are the conflicting charts, the green one is from Hulu:

f?id=4a26db2b14b9b97e00f0dba1
f?id=4a0c3b3914b9b93d00442931

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.