- Hulu is increasing the price for its live television bundle by $US10, the company told customers on Monday.
- Hulu + Live TV with ads will cost $US64.99 per month, and the service without ads will cost $US70.99 a month starting December 18.
- It’s the third price hike in the last two years. In Feb. of 2019, the company upped the subscription by $US5. In Dec. of 2019, Hulu increased the price by $US10.
- The hike has generated backlash among customers, who expressed frustration that their decision to “cut the cord” and choose streaming services over cable was becoming more and more expensive.
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Hulu is raising the price for its live TV bundle again, from $US54.99 per month to $US64.99 per month for a bundle with ads and $US60.99 per month to $US70.99 per month for a bundle without ads, the company told subscribers on Monday.
Subscribers will see a $US10 increase in their monthly bill starting Dec. 18, the company said.
The price hike comes relatively soon after Hulu’s previous $US10 increase in price one year ago, and a $US5 increase in February of 2019, according to the Associated Press. At the time, Hulu said that “the price better reflects the substantial value of Hulu + Live TV ” but acknowledged that “price increases were never easy to stomach,” in a company press release.
The announcement has generated backlash among some Hulu customers, who slammed the streaming service for its frequent price increases and expressed disappointment that their decision to “cut the cord,” choosing streaming over cable, was becoming so expensive.
@hulu announces $10/mo. price increase for live TV with no added value. Might as well have cable.
— Ted Atkinson (@atkinson_ted) November 17, 2020
Welp. Hulu Live price increase again. This “cord cutting” is getting more and more expensive quickly. pic.twitter.com/pI96H0xekU
— David Skuza (@_dskuza) November 16, 2020
At $US64.99 per month, Hulu’s live TV bundle, which includes over 65 live channels and access to Hulu’s content library, with ads, now costs the same as YouTube TV’s subscription. Hulu has over 36 million subscribers, the company reported in November, and streaming services have seen increased engagement since the start of the COVID-19 pandemic.
Hulu confirmed the price increases in an email to Business Insider, but did not provide a comment.
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