NBC and News Corp.’s MeTooTube/ClownCo/Would-Be-YouTube-Killer finally has a name: Hulu. CEO Jason Killar has an explanation of the name — more or less, because it sounds funny — and a partial update on rollout schedule — private beta in October — here.
For anyone keeping track, that means the venture now has a $100 million investment from Providence Equity, a $1 billion valuation, a CEO and a name. Great! Only a few more hurdles left! Hulu still has to deal with the fact that it:
- hasn’t launched
- has 120 employees and a big burn rate (call it $10 million a year)
- has a deeply entrenched, globally dominant competitor
- is two years too late
- has been shunned by the other big dogs in the industry (CBS, Disney, Viacom)
- is a joint venture between two companies that hate each other.
We do like that name, though.