Hulu CEO Jason Kilar threatened to quit last fall when the corporate parents of the site tried to charge $10 per month for the subscriber version of Hulu, the Wall Street Journal reports.
Kilar only wanted to charge $4.99 per month, but execs from Disney, NBC, and FOX wanted to charge $9.99.
Kilar was worried that Netflix, which offered a greater selection of movies and shows through DVD, plus a big streaming package at the same price, was becoming too popular too quickly.
The execs and Hulu eventually compromised, and decided to only charge $7.99, which is the price that Netflix is now charging for its streaming only option.
Business Insider Emails & Alerts
Site highlights each day to your inbox.