Early ComScore reports suggested that Hulu, the Web video joint venture News Corp (NWS) and NBC Universal (GE), lost as much ast 10.8% after the election — and SNL star Tina Fey’s impersonations of Sarah Palin — ended in early November.
Not the case. Turns out ComScore was only reporting on traffic to Hulu.com. Factor in viewers watching embedded Hulu videos elsewhere on the Internet — they still have ads, afterall — and the site’s total audience in November only dropped 6.4% from October and remained up 179% over September. Time spent watching the videos actually increased. The chart:
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