Hulu Ads A Bargain Compared To

Want to advertise on a network TV show on the Web? Try Hulu. It’s cheaper to run ads during “The Office” on Hulu than

We spoke to a media buyer who said ad rates at Hulu are in the $25 to $30 CPM range, or cost per one thousand impressions, while rates on are $35-plus. (NBC co-owns Hulu with Fox.) The catch: you can’t buy individual shows on Hulu, just demographics across many shows.

Hulu’s ad rates are still higher than network TV, but that’s a pretty big come-down from the $60 to $70 CPM range we were hearing about earlier this spring.

The ability to guarantee placement in individual shows allows network sites to command higher pricing. Disney’s (DIS), for example, is asking $45 to $65 CPMs for online ads in “Desperate Housewives” and “Lost.”

See Also:
NBC: Our Shows Are Big Hits, Online
WIll Viacom Build Another Hulu?
People Watching Less YouTube, Less Video, More Hulu

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