HUGE: Facebook Makes $1 Billion Per Quarter—Just From Ad Sales

Facebook’s S-1 form with the SEC shows it made $943 million in advertising revenue in Q4 2011. If you include the company’s payments from Zynga and other fee revenues, then Facebook’s total sales were $1.141 billion between September and December of last year.

That puts Facebook on course to sell well over $1 billion in ads in Q1 2012.

(It’s also just one 10th of Google’s Q4 2011 revenues, $10.58 billion, which are almost all from ad sales.)

According to Facebook’s S-1:

The [sales] increase was primarily due to a 44% increase in advertising revenue to $943 million. Advertising revenue grew due to a 16% increase in the number of ads delivered and a 24% increase in the average price per ad delivered.

See the chart below:

Facebook advertising revenue q4

Photo: Facebook Registration Statement on Form S-1

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