Huge Changes Are Coming To Twitter

Twitter CEO Dick CostoloTwitter is getting tough

Photo: Jolie O’Dell

AllThingsD’s Mike Isaac has an excellent news story on the state of Twitter.That said, it’s very long.

Here are the important points:

  • Twitter wants to make “expanded, multi-media-rich tweets,” like the kind you see from the New York Times already, an inherent part of the Twitter product. These “expanded, multimedia-rich tweet” are called “cards.”
  • Going forward, Twitter would like third-party developers to build apps that make “cards” for the Twitter stream.
  • Twitter likes “cards” because they make for better ads.
  • Those kinds of tweets are never going to show up in third-party apps like Tweetbot or Flipboard.
  • So, multiple sources tell Isaac that “the days of these apps are likely numbered.”
  • For this reason, Flipboard CEO Mike McCue has finally, actually resigned from the Twitter board.

There’s a lot more nuance to all this, and it’s worth knowing. So go read Isaac’s well-reported story >

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