Huge Campaign Dollars Coming to Online Video and has a Plan for localisation

The 2012 presidential, congressional and local elections will involve enormous media budgets with an increased portion going to online video, says Mark Marvel, head of video monetization for

He explains how the giant news site plans to serve video ads on the “district” level.

We spoke Marvel recently at the Beet.TV Online Video Summit on Engagement. You can find the session here.

Andy Plesser

You can also find this post up at Beet.TV.

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.