HuffPo Mocks The Guardian With "Leaked IMs" Between "Rivals" Arianna Huffington And Tina Brown

arianna huffingtonArianna Huffington

The Huffington Post has issued a response of sorts to last week’s thinly sourced Guardian report suggesting that a long-time rivalry between Tina Brown and Arianna Huffington is the real reason Brown is in talks to merge her Daily Beast website with Newsweek.The Guardian piece, which also mistakenly claimed that Huffington had hired media columnist Keith Kelly away from The New York Post, cited a “media executive familiar with both women” who said:

They simply cannot stand each other … Arianna’s rise is deeply wounding to Tina, and the raison d’etre of the Daily Beast is to try to catch Arianna … Tina, in her heyday, didn’t give Arianna the time of day. There’s a certain amount of schadenfreude here.

In a stunty move this morning apparently mocking The Guardian, HuffPo claims it has “obtained from an unnamed media executive the transcript of an IM chat between the two women.

The full “leaked IMs” below:

AriHuff: Uh-oh.

TBrown: I know–The Guardian.

AriHuff: How did they find out we “simply cannot stand each other”? I thought we’d done such a good job hiding it over the past four decades…

TBrown: The cat’s really out of the bag now. How the hell were they able to track down that “unnamed media executive” who is so “familiar” with both of us?

AriHuff: Got to hand it to The Guardian. We are sooooo busted. What’s really sad is that this is exactly the type of fearless, extremely well-sourced investigative reporting that sites like ours are putting out of business.

TBrown: Yeah, I know. Maybe it was that guy lurking around at the book party the other night. He must’ve overheard us discussing our diversionary plans to go to our girls’ college football game and take them to dinner afterwards. How did he figure out it was all an elaborate, time-consuming, and pointless act?

AriHuff: Obviously he’s been tracking us for a while. And he clearly picked up on the hostility I showed by hosting a lunch for you to celebrate your Diana book hitting the bestseller lists. Or when I asked you to blog on HuffPost–which you did, on the first day we launched, you bitch.

TBrown: Yep. It takes a real nose for news–I mean, even bigger than your big Greek nose–to realise we were putting up a smokescreen that time we went on vacation together with the kids in Ireland; or that time we went on that girls’ spa escape when you were editing your galleys and I was boning up for my wondrous Di book.

AriHuff: I truly thought we’d pulled the wool over their eyes when I agreed to contribute to The Daily Beast when it launched. Or when HuffPost named you one of our 2009 Game Changers, saying that The Daily Beast was “pure Tina yet completely true to the Web, merging the high and low.” Or when I was quoted saying I considered you “a great friend and a great editor.” But the super-sleuths at The Guardian are obviously just too damn good at this old-school gumshoe journalism thing to fall for that old ruse.

TBrown: Those brilliant newshounds even realised what it really meant when I ran an extract of your new book, Third World America, two weeks ago. Or featured you in that gallery we did on The Beast as one of the 25 smartest people of the decade, with the citation you had turned “the concepts of content aggregation and citizen journalists into an essential media platform,” blah blah blah.

AriHuff: Think they would ever run a piece about two guys’ business strategy being fuelled solely by bitch-slap rivalry?

TBrown: Tell me about it. The male editors around town all must be bosom buddies, because otherwise The Guardian’s crack investigative team would no doubt have exposed them.

AriHuff: BTW, it was cunning of you to spin the Newsweek/Beast rumours just to get back at me, and so sweet of Barry to suggest you start The Beast as your revenge vehicle.

TBrown: Well, when I heard Forbes was going to press with its Most Powerful Women list with me at 34 and you at 28, it sent me right over the top!

AriHuff: At least we were both higher than the queen. Have you talked to her lately, you royal toady?

TBrown: Just last week, you big slice of gyro. She’s still really pissed at all the attention showered on Helen Mirren in The Queen.

AriHuff: F.U.

TBrown: F.U. too.

AriHuff: We still meeting for dinner next week?

TBrown: Of course!

AriHuff: See you then.

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.