Huffington Post Now Makes $100s Of Millions Of Revenue, Putting Early Sceptics In Their Place

Global news site Huffington Post is now generating “hundreds of millions” of dollars of revenue, AOL CEO Tim Armstrong said at Business Insider’s “IGNITION: Future of Digital” conference this afternoon.

Given the amount of scepticism directed at Huffpo in its early days — and at Armstrong when AOL bought Huffpo for $US300 million in 2011 — this performance is sweet vindication.

(Armstrong reminded everyone how, when he announced the Huffpo deal, AOL stock instantly dropped.)

At recent digital media valuations, “hundreds of millions” of revenue would give Huffpo an impressive valuation.

Vox Media just closed a recent financing at close to a $US400 million valuation, or about 7X this year’s estimated revenue.

At even 6-times this year’s revenue, revenue of, say, $US200 million would Huffington Post worth north of $US1 billion.

Huffington Post’s US business is nicely profitable, Armstrong also said. Overall, the company is investing aggressively in international editions and is on its way to becoming a truly global news brand.

Disclosure: I run a digital media company, so I certainly wasn’t unhappy to hear this!

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at