An Inside Look At How The Huffington Post Runs Its 24/7 News Machine

meeting, working, chatting, team, teamwork, chat, talk, huffington post, office tour, november 2012, bi, dng

[credit provider=”Daniel Goodman / Business Insider” url=”http://www.businessinsider.com.au/author/daniel-goodman”]

The Huffington Post launched a streaming-video news network called HuffPost Live on August 13.Since then, a team of reporters, producers, and on-air anchors have been broadcasting news and general-interest stories for 12 hours a day.

The network mixes Internet and TV tools to get the job done. On a given day, it might use Google Hangouts and Skype to connect with guests—while producing it all through a professional on-air studio staffed by skilled cameramen.

Business Insider was invited to take a look around the office to see how The Huffington Post and HuffPost Live operate.

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title=”We start in the newly launched HuffPost Live space. It’s a streaming-video network that operates a floor below The Huffington Post’s main newsroom.”
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title=”Associate producers scour the internet looking for news and topics that might make interesting segments.”
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title=”The segments are then broadcast live to an Internet audience from this studio.”
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permalink=”guests-appearing-in-segments-hang-out-in-the-green-room-4″
title=”Guests appearing in segments hang out in the green room.”
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[slide
permalink=”huffpost-live-is-on-the-air-8-hours-a-day-from-its-new-york-studio-before-switching-over-to-its-west-coast-location-in-los-angeles-5″
title=”HuffPost Live is on the air 8 hours a day from its New York studio before switching over to its West Coast location in Los Angeles.”
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image=”http://static.businessinsider.com/image/50b900e4eab8ea791100001a/image.jpg”
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[slide
permalink=”producers-claire-walla-and-megan-robertson-work-under-an-array-of-clocks-one-displaying-the-time-in-funkytown-6″
title=”Producers Claire Walla and Megan Robertson work under an array of clocks, one displaying the time in “Funkytown.””
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[slide
permalink=”a-photo-collage-on-the-wall-is-made-up-of-pictures-of-news-greats-of-the-past-such-as-edward-r-murrow-7″
title=”A photo collage on the wall is made up of pictures of news greats of the past, such as Edward R. Murrow.”
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image=”http://static.businessinsider.com/image/50b9019969bedd4f4a000003/image.jpg”
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[slide
permalink=”but-heres-some-of-the-new-school-of-reportersfrom-left-to-right-these-are-four-of-huffpost-lives-anchors-abby-huntsman-josh-zepps-marc-lamont-hill-and-mike-sacks-8″
title=”But here’s some of the new school of reporters—from left to right, these are four of HuffPost Live’s anchors: Abby Huntsman, Josh Zepps, Marc Lamont Hill, and Mike Sacks.”
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image=”http://static.businessinsider.com/image/50b900bc69bedd433f000012/image.jpg”
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[slide
permalink=”broadcasting-since-august-13-the-streaming-network-is-still-relatively-young-but-everyone-seems-to-operate-with-seasoned-experience-9″
title=”Broadcasting since August 13, the streaming network is still relatively young, but everyone seems to operate with seasoned experience.”
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[slide
permalink=”roy-sekoff-founding-editor-of-the-huffington-post-and-current-president-of-huffpost-live-oversees-nearly-every-aspect-of-the-sites-development-10″
title=”Roy Sekoff, founding editor of The Huffington Post and current president of HuffPost Live, oversees nearly every aspect of the site’s development.”
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image=”http://static.businessinsider.com/image/50b901c2ecad04624a000001/image.jpg”
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[slide
permalink=”executive-editor-mitch-semel-brings-a-unique-perspective-to-huffpost-live-given-his-work-experiencehe-was-previously-general-manager-at-the-onion-11″
title=”Executive editor Mitch Semel brings a unique perspective to HuffPost Live given his work experience—he was previously general manager at The Onion.”
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image=”http://static.businessinsider.com/image/50b901b96bb3f79a2c000015/image.jpg”
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[slide
permalink=”gabriel-lewis-is-the-cocreator-of-huffpost-live-he-pulls-together-all-of-the-aspects-of-putting-out-original-video-for-the-company-12″
title=”Gabriel Lewis is the cocreator of HuffPost Live. He pulls together all of the aspects of putting out original video for the company.”
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[slide
permalink=”the-huffington-post-is-situated-inside-the-old-wanamakers-building-and-these-are-the-original-19th-century-stairs-now-upstairs-to-the-future–13″
title=”The Huffington Post is situated inside the old Wanamaker’s Building, and these are the original 19th-century stairs. Now, upstairs to the future …”
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[slide
permalink=”-where-we-arrive-at-the-huffington-posts-main-newsroom-which-focuses-on-the-website-14″
title=”… where we arrive at the Huffington Post’s main newsroom, which focuses on the website.”
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[slide
permalink=”several-hundred-reporters-editors-and-producers-generate-stories-all-day-15″
title=”Several hundred reporters, editors, and producers generate stories all day.”
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[slide
permalink=”cosima-ungaro-is-an-assistant-international-editor-covering-news-as-it-develops-around-the-world-16″
title=”Cosima Ungaro is an assistant international editor, covering news as it develops around the world.”
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[slide
permalink=”executive-lifestyle-editor-lori-leibovich-oversees-a-number-of-different-verticals-on-the-site-17″
title=”Executive lifestyle editor Lori Leibovich oversees a number of different verticals on the site.”
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image=”http://static.businessinsider.com/image/50b900cd6bb3f7942c000008/image.jpg”
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[slide
permalink=”given-what-she-covers-she-has-eclectic-reading-material-on-hand-18″
title=”Given what she covers, she has eclectic reading material on hand.”
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[slide
permalink=”we-also-met-janet-balis-the-huffington-posts-publisher-she-leads-ad-sales-and-consumer-marketing-for-the-site-19″
title=”We also met Janet Balis, the Huffington Post’s publisher. She leads ad sales and consumer marketing for the site.”
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image=”http://static.businessinsider.com/image/50b900d5eab8ea1117000004/image.jpg”
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[slide
permalink=”shes-extremely-accomplishedone-of-advertising-ages-women-to-watch-in-2010-20″
title=”She’s extremely accomplished—one of Advertising Age’s “Women To Watch” in 2010.”
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[slide
permalink=”heres-huffington-post-cto-john-pavley-who-goes-by-pav-21″
title=”Here’s Huffington Post CTO John Pavley, who goes by “Pav.””
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[slide
permalink=”software-engineers-mike-edwards-and-kailuo-wang-make-sure-everythings-running-smoothly-on-the-site-22″
title=”Software engineers Mike Edwards and Kailuo Wang make sure everything’s running smoothly on the site.”
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[slide
permalink=”the-engineers-like-to-keep-things-a-little-lighthearted-around-the-office-23″
title=”The engineers like to keep things a little lighthearted around the office.”
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[slide
permalink=”mike-hogan-joined-huffpo-as-executive-arts-and-entertainment-editor-last-year-when-media-outlets-want-someone-from-huffpo-to-speak-on-television-hes-often-the-one-to-do-it-24″
title=”Mike Hogan joined HuffPo as executive arts and entertainment editor last year. When media outlets want someone from HuffPo to speak on television, he’s often the one to do it.”
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[slide
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title=”Down the hall is a collection of photos …”
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[slide
permalink=”-from-the-day-that-arianna-huffington-sold-her-company-to-aol-for-315-million-26″
title=”… from the day that Arianna Huffington sold her company to AOL for $315 million.”
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permalink=”ariannas-office-is-tucked-over-in-the-corner-its-possibly-the-most-comfortable-office-weve-ever-seen-27″
title=”Arianna’s office is tucked over in the corner. It’s possibly the most comfortable office we’ve ever seen.”
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[slide
permalink=”our-guides-told-us-that-while-they-cant-be-sure-shes-read-all-these-books-its-entirely-likely-she-has-28″
title=”Our guides told us that while they can’t be sure she’s read all these books, it’s entirely likely she has.”
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[slide
permalink=”shes-tenacious-in-business-and-politics–29″
title=”She’s tenacious in business and politics …”
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[slide
permalink=”-but-she-doesnt-let-it-rule-her-life-30″
title=”… but she doesn’t let it rule her life.”
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title=”She keeps some of her daughter’s artwork in the office.”
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[slide
permalink=”for-as-hard-as-they-work-employees-are-encouraged-to-fight-that-middle-of-the-day-crash–32″
title=”For as hard as they work, employees are encouraged to fight that middle-of-the-day crash …”
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[slide
permalink=”-by-slipping-into-the-nap-room-its-called-napquest-to-recharge-33″
title=”… by slipping into the nap room (it’s called “NapQuest”) to recharge.”
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[slide
permalink=”they-can-unwind-with-some-ping-pong–34″
title=”They can unwind with some ping-pong …”
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[slide
permalink=”-and-help-themselves-to-free-drinks-35″
title=”… and help themselves to free drinks.”
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title=”After that, it’s back to work.”
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[slide
permalink=”the-news-never-stops-so-neither-can-the-huffington-post-37″
title=”The news never stops, so neither can the Huffington Post.”
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[slide
permalink=”and-thats-it-38″
title=”And that’s it!”
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[slide
permalink=”want-to-become-an-email-warrior-39″
title=”Want to become an email warrior?”
content=”Click here to see how to tell if someone read that email you sent last week >
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