- Huawei has surpassed Apple to become the No. 2 smartphone vendor worldwide, according to a new report.
- Huawei is thriving as global smartphone sales are continuing to decline.
- The company’s success comes as it combats accusations of espionage, among other controversies.
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The Chinese electronics giant Huawei has surpassed Apple to become the No. 2 smartphone vendor worldwide, according to statistics from the International Data Corp. (IDC).
The milestone comes as smartphone sales are declining globally and Huawei faces ongoing scrutiny regarding the security of its devices and accusations of fraud.
Huawei was the only smartphone maker in the top three that saw an increase in shipments in the first quarter of 2019. The company saw year-over-year growth of 50.3% in the first quarter and claimed 19% of the worldwide market share, IDC reported.
That puts the company in a strong position to eventually overtake Samsung as the top smartphone vendor and places it ahead of Apple. Smartphone shipments dropped by 30.2% for Apple in the first quarter of 2019 compared with the same period one year ago, IDC reported.
Apple holds 11.7% of the worldwide market share as of the first quarter of 2019, while Huawei now claims 19%. That represents a significant change from the first quarter of 2018, when Apple accounted for 15.7% of the worldwide smartphone market share and Huawei claimed just 11.8%.
Samsung saw its volumes drop by 8.1% in the first quarter of 2019, although it still holds the top spot with 23.1% of the global smartphone market.
Huawei soars as rivals struggle
Apple and Samsung aren’t the only major companies experiencing the repercussions of a slowing smartphone market. Google said in its recent earnings report that sales of its Pixel smartphone are falling, and LG’s mobile division recently reported first quarter sales of $US1.34 billion, down from $US2.01 billion in the same quarter last year.
Huawei in March posted record financial results for 2018, with its revenue surpassing $US100 billion for the first time, representing a $US19.5% year-over-year increase. Its consumer business, which includes smartphones, grew by 45.1% year-on-year in 2018.
Part of Huawei’s success can be attributed to its wide-ranging product portfolio, which includes both high-end phones, such as its Mate and P lines, and lower-end devices under its Honour offshoot brand. The company’s premium models also created a strong brand affiliation for these cheaper products, IDC said.
Apple, meanwhile, struggled to keep up with rivals despite its trade-in programs and price cuts in China, particularly as competitors are readying new models with 5G connectivity and foldable designs, IDC said.
But market share and smartphone sales aren’t the only metrics by which to measure success. Although Huawei claims more of the worldwide smartphone market than Apple, the iPhone maker generated about $US266 billion in annual revenue in its 2018 fiscal year, which is more than double Huawei’s 2018 revenue.
Apple is now shifting its strategy to focus on other product areas, such as services, to offset slowing iPhone sales. Revenue from its services division hit an all-time high of $US11.5 billion, the company said in its recent earnings report, and it plans to release a new paid TV service and a gaming service to further boost that product segment.
Huawei’s ongoing controversies
Still, Huawei’s business is booming, even as it faces more scrutiny than ever before around the globe.
Earlier this year, US government officials appeared at the Mobile World Congress conference in Barcelona to lobby its European allies not to use Huawei’s equipment in their networks. The move came as a result of the ongoing suspicions about whether the company’s technologies provide a backdoor for the Chinese government.
Huawei has denied these claims, both in its press conference at Mobile World Congress and more recently in its earnings statement.
“The easiest way to bring down a fortress is to attack it from within,” Guo Ping, Huawei’s rotating chairman, wrote in the press release. “And the easiest way to reinforce it is from outside. Moving forward, we will do everything we can to shake off outside distractions, improve management, and make progress toward our strategic goals.”
Meng Wanzhou, Huawei’s chief financial officer, is also awaiting extradition to the US in connection with fraud charges. The Supreme Court of British Columbia in Vancouver has set a date of May 8 for her hearing.
Smartphone sales slow as prices increase
Huawei’s success comes amid a global decline in the smartphone market.
IDC reported that smartphone sales in the first quarter of 2019 were down by 6.6% year-over-year, marking the sixth consecutive quarter of decline. The first year shipments didn’t grow was 2017, the former Kleiner Perkins partner May Meeker said in her Internet Trends report in 2018.
Smartphone sales boomed between 2011 and 2016, with 2013 proving to be a landmark year as sales of smartphones surpassed feature phones for the first time. But while smartphone adoption has grown, consumers have stopped upgrading their phones as often, especially as smartphones have become increasingly expensive.
Apple’s top-of-the-line iPhone XS Max starts at $US1,099, while its smaller iPhone XS starts at $US999, and the least expensive latest-generation iPhone, the iPhone XR, starts at $US750. In 2016, the company’s flagship iPhone 7 was priced at $US649.
Samsung has followed a similar trajectory. The company announced four versions of its flagship Galaxy S10 in February, which range in price from $US750 to $US1,300, while the Galaxy S7 from 2016 started at $US669.99.
New smartphone models in recent years have introduced incremental upgrades, making it difficult to convince consumers to pay $US1,000 to upgrade to the latest version.
Apple is expected to release three iPhones in September, which will reportedly feature new capabilities, such as reverse wireless charging and a triple-lens camera for the high-end model.
But Ryan Reith from IDC believes that Huawei is likely to keep its second-place spot this year. “This new ranking of Samsung, Huawei, and Apple is very likely what we’ll see when 2019 is all said and done,” he wrote.
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