Huawei lit up the entire surface of the world's tallest building to plug its new iPhone rival

Picture: Huawei/YouTube

This would have to be close to the largest light show on the planet.

Mainly because there aren’t that many buildings bigger than the world’s tallest, the Burj Khalifa in Dubai, for Huawei to plug its new smartphone, the Mate20.

Here’s what happened overnight – Huawei are calling it a “revolutionary light projection”:

It was certainly spectacular, promotional content aside.

And it also shows just how serious Huawei is about entering the premium smartphone market and pitting its technical ability against established giants Apple, Samsung and Google.

It will, however, have to compete limited by sales outside the US market. The world’s second-biggest smartphone maker isn’t allowed to sell its products in the US due to fears that it spies on people for China.

Australia has been selected as one of the first markets in the world to experience the Mate20 Series, which will be available in Australian stores next Thursday, November 1.

It’s priced at $1,599, which is well beyond what Huawei fans would traditionally expect to pay for their phones.

But BI Australia’s reporter Sarah Kimmorley recently spent a couple of weeks with one, and says it “certainly comes close” to being “The perfect phone”.

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