- On Monday, Weight Watchers changed its name to WW.
- The company says it’s rebranding to focus on overall health as opposed to weight loss.
- Over the next few months, WW will be rolling out updates to its app that aim to help users become more mindful and physically active.
- Here’s what will change about the program.
On Monday, Weight Watchers changed its name to “WW” to focus more on overall health, as opposed to just weight loss.
The new name is the latest in a series of changes the 55-year-old company has been making to its points system over the last few years.
Current members won’t see a change to the program as it stands.
But over the next few months, the company plans to roll out several updates to its app that will aim to help its members around the world not just lose weight but feel better altogether – by becoming more mindful and physically active.
“We are committed to always being the best weight management program on the planet, but now we’re putting our decades of knowledge and expertise in behavioural science to work for an even greater mission,” WW’s President and CEO Mindy Grossman said in a press release on Monday.
She added: “We are becoming the world’s partner in wellness. No matter what your goal is – to lose weight, eat healthier, move more, develop a positive mind-set, or all of the above – we will deliver science-based solutions that fit into people’s lives. This is just the beginning of our journey to become the world’s partner in wellness.”
Launching in the US on October 4 (and in international markets in early 2019) is the new WellnessWins rewards program. Members can get “Wins” for “small, everyday behaviours” such as tracking their meals and attending meetings (now called WW Wellness Workshops).
They will be able to redeem those “Wins” for “exclusive products, services and experiences designed to inspire members on their wellness journeys,” according to the press release on the rebrand.
Partnership with the Headspace app
Headspace, a popular meditation and mindfulness app, is partnering with WW, and a WW spokesperson told INSIDER that customised Headspace content will be available for members later this year.
FitPoints are how WW members track their physical activity on the app. Starting in December, members will be able to get a customised points system based on their body make-up, so they know “exactly what each activity is worth to them.”
“The new algorithm encourages members to include high intensity and strength training in their activity plans, but still provides the ability to earn FitPoints for all types of activities,” the company says.
Launch of Connect Groups
Also in December, WW will be launching Connect Groups, which will help the app’s more than 4 million users find people with shared health interests, such as gluten-free diets and hobbies like hiking.
WW says the program will help members “foster meaningful relationships that inspire healthy habits.”
Opening the program to people who don’t want to lose weight
Soon, WW will be opening its app to those who aren’t looking to lose weight, but rather trying to foster healthy habits. These members will have access to all of WW’s tools including the WW Freestyle program, FitPoints, Connect Groups, mindfulness content, and WellnessWins reward program.
Integrating with Amazon Alexa and Google Assistant
On Monday, WW launched a beta version of voice integration with Amazon Alexa and Google Assistant, which will expand to all US members in late fall.
Members in beta can now ask their smart devices to look up and track points for their food and get updates on their progress.
Removing artificial sweeteners, flavours, colours, and preservatives
To reflect WW’s new brand identity, the company is changing the recipes for its food products to remove all artificial sweeteners, flavours, colours, and preservatives.
The new food products will be available starting January 2019.
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