- Spotify and Ancestry.com are teaming up to create curated heritage playlists based on your DNA results, prompting mixed thoughts on Twitter.
- The playlists can be created by connecting your accounts or selecting the top regions of your heritage. You can also see your musical DNA as part of the collaboration, and see what genres make up the music you listen to.
Spotify and Ancestry.com just partnered up, allowing you to make a playlist based on your DNA.
Based on the results from your $US99 AncestryDNA kit, Spotify can curate a “Heritage Playlist” for you, or create it yourself based on your top five ethnic regions of heritage. You can also examine your “Musical DNA,” and see which musical genres you listen to most.
“Anyone with the link can take advantage of the customised playlist, but the regions in the drop-down menu directly correlate to AncestryDNA results and this specific part of the partnership is geared toward AncestryDNA customers,” an Ancestry spokesperson shared with BuzzFeed News.
Despite the Ancestry rep stating that no “DNA data” is shared with Spotify, not everyone is down for this collaboration.
Who thought this was a good idea? pic.twitter.com/cfGWRvO5Xx
— Declan????️???????????? (@girouard_declan) September 24, 2018
literally no one asked for this.
everyone’s playlist is gonna have “Africa” by Toto and it’s gonna be lame asf
— Blogavelli the Don (@blogavelli) September 24, 2018
this has the potential to be extremely racist … pic.twitter.com/N9sYca8C32
— liliana (@lilyxtrevino) September 24, 2018
But there are some enjoying their playlists so far!
I’m listening to my Spotify playlist that https://t.co/PixlibysmM set up for me based on my shared DNA regions. I’m who they say I am all right. This sh*t’s the best stuff I’ve heard in years. DANCE, y’all! https://t.co/9bBr7OeQPs
— Matt Woolsey (@MattWoolseySC) September 22, 2018
yoooo but https://t.co/OrZpmQdiip partnering with Spotify to make a playlist based off ur dna results??? my mix is L I T
— xuân chi (@ThatBlasianKid) September 21, 2018
— leo rising king (@kingdrww) September 21, 2018
Since the partnership was launched last Thursday, more than 10,000 people have signed up for the service, according to Quartz.
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