- Starting in January, Dunkin’ Doughnuts will be known solely as Dunkin’.
- Many are freaking out.
- The jokes on Twitter are great.
- Let’s have a laugh.
The breakfast chain, which helped make doughnuts – both the word and the food – into the mainstream, is undergoing a major identity shift. And people have noticed.
On Twitter, people are freaking out – as they tend to do.
Needless to say, the jokes are excellent.
If Dunkin' Donuts had the kind of bold, courageous leadership needed to win in today's global economy, they'd have rebranded as Dunkies
— Tom Gara (@tomgara) September 25, 2018
Please, Mr. Donuts is my father. Call me Dunkin'. https://t.co/zzcAZpYXsn
— alexis nedd ???? ???? (@alexisthenedd) September 25, 2018
New Englanders, of course, demand democratic justice.
I'm from New England & I don't think they should be able to do this without putting it on the ballot. https://t.co/vEXpWTAGog
— Elizabeth McCracken (@elizmccracken) September 25, 2018
News: "Dunkin' Donuts dropping Donuts from name."
All of New England: "Dunkies, kid!"
— Matt Sullivan (@Sully) September 25, 2018
Some people think the new name exposes a major logical flaw.
What is it exactly that one is Dunkin’, if not a Donut? https://t.co/47PNgBl8Hf
— Guy Adami (@GuyAdami) September 25, 2018
Many are utterly apathetic, if not opposed to the change.
Everyone calls it Dunkin anyway . The change won’t hurt https://t.co/4mfcOpmdJ8
— ???????????????? ???????? ???????????????? ???????? (@TheGoodLife_32) September 25, 2018
I think that dunkin donuts is making a mistake by changing its name.
— JamesPup (@JamesPup) September 25, 2018
Some say this whole ordeal reminds them of the IHOP/IHOB botched burger launch.
And after Weight Watchers’ wellness-focused rebrand to “WW” that was announced earlier this week, some people are just tired.
both Dunkin Donuts and Weight Watchers changed their names this week and THIS IS WHY I HAVE TRUST ISSUES DOCTOR BINDERMAN
— Zoe Yellen (@cantstopyellen) September 25, 2018
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