In September, following years of buildup, Amazon finally launched its own digital music store. Amazon’s online clout and savvy, coupled with the fact that the store would only sell DRM-free, MP3s, made us conclude that the AMZN might be the first ones to give Apple’s iTunes a run for its money.
So how’s it doing? There’s aren’t any publicly available numbers to evaluate. But last month Billboard estimated that Amazon had already captured 3% of the U.S. download market. And our gut is that their momentum may be increasing.
We’ve heard anecdotally from music fans who say they’ve shifted from AAPL’s iTunes to Amazon — even though the new store only has two of the four major labels signed on. And it’s not just music snobs or anti-DRM fanatics: A quick snapshot of both stores’ top-seller lists seems to indicate that both are reaching similar, mainstream audiences — both iTunes and Amazon buyers, for instance, like Fergie. iTunes’ top 10 is on the left; Amazon’s top sellers on the right.
We are personally plenty happy with iTunes — the stuff we buy works on our iPods, and that’s all we care about. Have you switched to Amazon? Sticking with iTunes? Let us know in comments below.
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